IncredibleBank Wins Most Innovative Bank In America

River Valley Bank and IncredibleBank℠ win prestigious innovation award.
Independent Banker calls the financial institution the Most Innovative Bank in America.
Wausau, WI: September 3, 2019 – Independent Banker, the leading organization representing independent community banks in the U.S., has named River Valley Bank, soon to be known as IncredibleBank, the Most Innovative Bank in America. The organization asked the question, “What happens when a rural community bank’s online branding experiment delivers proof of concept? The answer, something incredible.”
IncredibleBank, which was established in 2009 as the online platform for River Valley Bank, experienced such tremendous success throughout the U.S. that the leadership team began the process of determining if the IncredibleBank name could serve as a permanent replacement to River Valley. After years of research, the decision was made to launch the new name and brand in 2019.
Todd Nagel, President and CEO of both banks said, “Our name, IncredibleBank, keeps us honest. It’s a daily reminder of what we need to deliver – incredible customer experiences to our clients. But also, it’s a reminder that we need to deliver innovation to our customers as well. Whether it’s technology, products, services, our brand promise, whatever it may be, we need to constantly innovate to stay ahead. To be the Most Innovative Bank in America is quite an honor all the way around from our hard-working staff to our customers who are our everyday heroes.”
Of the award, writers at Independent Banker said, “They’re finding their own forms of pushing the envelope, whether it’s leading the charge in a new line of business or developing high–tech solutions that will benefit the entire community banking industry.”
About River Valley Bank and IncredibleBank℠
River Valley Bank/IncredibleBank℠ is a financial institution headquartered in Wausau, Wisconsin with 15 branches in Wisconsin and Michigan’s Upper Peninsula. The company’s continued emphasis on I.C.E. (Incredible Customer Experiences™) has helped the bank grow to over $1.3 billion in assets.