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About Us

Finally, a bank that lives up to its name. Click to learn more about IncredibleBank.

IncredibleBank, a division of River Valley Bank , opened in 2009 as one of the early Internet-only banks. Our goal was to provide great rates, secure banking and incredible customer service online. We wanted to make banking easier and more convenient by allowing people to bank anywhere and anytime on the Internet, but with the same great service and security you get from a brick-and-mortar bank.

Shortly after IncredibleBank opened, it was named one of the “least evil banks” and “still awesome” by CNN. 

Since then, IncredibleBank has continued offering high-interest accounts with exceptional customer service. 

And your deposits are insured by the FDIC. IncredibleBank is an online division of River Valley Bank, an FDIC insured financial institution established in 1967. ( Learn more here about River Valley Bank's history.) Accounts at IncredibleBank are FDIC insured to the maximum allowable limits ($250,000) per depositor (deposits at IncredibleBank will be combined with any deposits you have at River Valley Bank for determining FDIC insurance coverage). To calculate your insurance coverage, use the FDIC online Electronic Deposit Insurance Estimator .

IncredibleBank in the news


The IncredibleBank Team and Matt DiBenedetto Return to Daytona (from - June 30, 2017

Incredible Bank Money Market Account Review: 0.95% APY Rate (from Hustler Money Blog) - June 7, 2017

IncredibleBank Joins Kyle Busch Motorsports for 2017 Season Starting at Kansas Speedway (from IncredibleBank) - May 12, 2017

Incredible Bank Online Savings Account Review: 1.21% APYRate (from Hustler Money Blog) - May 10, 2017

IncredibleBank Joins Go Fas Racing for 2017 Season (from - May 10, 2017

IncredibleBank Increases Rate on Savings Account (from - May 3, 2017

IncredibleBank CD Review: 9 to 19 Month CD Rates (from - January 18, 2017

Ten Best Online Banks of 2017 (from - January 9, 2017


Bringing Small-Town Charm to the Internet's Big City (from - December 22, 2016

IncredibleBank Receives Innovation Award (from - October 31, 2016

Best Bank Account Interest Rates (from - September 6, 2016

The Best Athlete Using Social Media Today - Not Who You'd Expect (from Huffington Post) - September 6, 2016

Best Bank Account Interest Rates (from - June 28, 2016

Find 9 Nationally Available Savings Accounts With Returns Of 1.01% Or More (from Bankaholic) - May 20, 2016

3 Great Bank Accounts to Earn 1% - 4% on Your Money (from Kiplinger) - May 3, 2016

Are you reasonable or foolish? (from Jason Jennings podcast) - April 25, 2016

The Best Online Savings Accounts in March 2016 (from Magnify Money) - March 24, 2016

The Incredible Bank - What a Story (from Jason Jennings podcast) - March 7, 2016

The Best Savings Accounts of March 2016 (from Forbes) - March 3, 2016

14 Nationally Available Savings Accounts to Push Returns to 1% or More in 2016 (from Bankaholic) - Jan. 3, 2016

The Shrewdest Money Moves You Can Make in 2016 (from Bottom Line Personal) - Jan. 1, 2016


The Fed and Savings Account Rates (from Forbes) - Dec. 17, 2015

IncredibleBank Online Savings Account Review (from Hustler Money Blog) - Oct. 28, 2015

5 Free Checking Accounts with No Strings Attached (from Kiplinger) - May 2013

Where to Score the Best Interest Rates on Your Savings (from Kiplinger) - Jan. 2012