Culture & History
Three words tell our story.
Incredible. Customer. Experiences.
We Are America’s First Online Community Bank
And what we do is get you to your incredible.
Life has plenty of challenges and you don’t want your bank to be one of them. We’ve raised the banking bar because our customers have asked us to. Wherever they might be, and for whatever reasons they want, they’ve asked us to make life incredible for them. And we’re all too willing to oblige. With a name like IncredibleBank, we better be that everyday and every time. Our name keeps us honest and reminds us all the time what we need to be, incredible.
Incredible. Customer. Experiences.
Incredible, it’s what we need to be for every customer.
Customer, we treat everyone the way they deserve to be treated, incredibly, and that’s the experience.
Experience, incredible, everyday and every time.
We guess you could say helping you get to your incredible is our culture, but that’s just what we do, it’s your expectation and our deliverable.
But what we’re made of and what makes us tick, that’s really our culture. And that’s delivering incredible customer experiences to you every time we’re together, no matter where you are, where we are, or where we need to be. Whatever incredible means to you is meaningful to us.
What’s your incredible? Tell us and we’ll help you start it, and finish it.
It's Not About Our History, It's About Us Making Your History.
If you're wondering where it all began, IncredibleBank started in 1967 as River Valley Bank with a single location in Rothschild, Wisconsin. Over the years, we’ve grown to 17 locations across Wisconsin, Michigan’s Upper Peninsula, and Florida. We were, and still are, a community bank in those areas—focused on providing businesses and residents with top-notch banking products and services, now under the name IncredibleBank.
In 2009, we launched IncredibleBank, our online, nationwide community bank. It took off fast. So we brought everything together under one bold, unified name: IncredibleBank. Local roots. National reach. A commitment to helping you grow, wherever you are.
