Surgical Associates

Surgical Associates, headquartered in Wausau, WI, is a multi-disciplinary team of 16 surgeons and more than 70 highly trained staff that operate in central and northern Wisconsin and Michigan’s Upper Peninsula. Their specialties consist of bariatric, breast, general, trauma, plastic and vascular surgeries. Surgical Associates is an independent practice, owned by the surgeons, and managed by their CEO, Mike Murphy.

Listen to Dr. Ben Herdrich, of Surgical Associates, S.C., explain the balance, the challenges, the desire to plan, but the reality of planning, all the while opening a “big-city” MedSpa in a central Wisconsin town of 38,000 people.

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The Three-Legged Stool

According to Murphy, Surgical Associates has achieved tremendous growth due to a commitment to what he calls “the three-legged stool belief”. As he puts it, “If we take care of our patients, our surgeons, and our staff, the finances will take care of themselves.” Murphy also believes that their commitment to regional healthcare has also contributed to the growth of Surgical Associates. In fact, the team operates from clinics located in Wisconsin Rapids, Stevens Point, Merrill, Antigo, Medford, Rhinelander, Woodruff and Iron River, MI in addition to multiple locations in the Wausau area.

A Year Of Many Challenges

In what Murphy refers to as a “year of many challenges”, Surgical Associates has demonstrated a knack for thinking ahead, being nimble, and even growing revenue through added services. In 2019, they applied for AAAHC Accreditation, a rigorous process that reviews the clinic’s quality standards and practices for care and services. It’s so rigorous that many clinics don’t even bother to apply. This accreditation has prepared them for virtually any challenge, including pandemics. But amidst the disruptions, has come opportunities.

Amidst Disruptions Come Opportunities

Those opportunities include Elevé MedSpa, a new 11,000 square foot MedSpa featuring two state-of-the-art operating rooms and 12 exam rooms providing plastic surgery, skin and aesthetic care, vitality programs, laser vein treatment among other services. And yes, Elevé MedSpa will be AAAHC Accredited also. According to Murphy, the multi-million dollar facility began taking shape in early 2019 and is an affordable alternative to other Medical Spas mostly found in more urban areas.

A Relationship Cemented In Mutual Respect

Murphy said, “Our relationship with IncredibleBank is as close as it could possibly be. From providing capital for growth and mortgages for our new Elevé MedSpa, to assistance with Paycheck Protection Program lending, which meant we did not need to furlough a single employee, to IncredibleBank making certain we are continuously successful, this is a relationship that is cemented in mutual respect, understanding, and a shared commitment to the communities we serve.”

Ensuring Customer Success

Additionally, according to Murphy, the relationship is so close that as soon as Surgical Associates brings new physicians to the community, they introduce them to representatives at IncredibleBank to assist them with their personal banking needs including their mortgages. “We are blessed to have IncredibleBank as a partner. They streamline processes, are completely transparent, and they are earnest in their commitment to ensuring their customer’s success,” concluded Murphy.

“Even before I started more than nine years ago, IncredibleBank has always provided us with the working capital to drive our record growth. We always have access to the highest levels of executives at IncredibleBank and we could not have asked for a better partner, not just a better banking partner, but a better partner overall.”

Mike Murphy

Chief Executive Officer

Surgical Associates, S.C.



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