IncredibleBank has announced the addition of Leslie Osman to the bank’s marketing team. Osman recently joined the bank as Director of Marketing.
Osman is a highly experienced marketing executive and business leader having served for more than a decade in top management positions in the financial and insurance services sector. Most recently, Osman served as Vice President–Marketing at Park Bank in Madison, WI where she led the bank’s marketing team. Prior to that, Osman was the Marketing & Communications Manager at Hausmann-Johnson Insurance, also a Madison-based company. At IncredibleBank, she will have responsibilities for a wide and diverse range of marketing activities including research, brand awareness, customer satisfaction, strategic and market planning, corporate and product messaging, and digital and social media activities, to name a few.
In addition to her banking responsibilities, Osman is deeply involved in the Madison area community including her role on the Board of Directors of DAIS, Domestic Abuse Intervention Services of Madison.
John Sickels, Chief Banking Officer of IncredibleBank said, “Leslie Osman is an extremely talented marketing executive with tremendous knowledge of the financial services industry. Leslie is focused on data-driven marketing that yields the results and successes that IncredibleBank is accustomed to. Leslie’s experience will make our marketing team even stronger than it already is and add new insight and foresight to IncredibleBank. We are honored to have Leslie on the IncredibleBank team.”